Info
Amsterdam, The Netherlands February 2011 | Published on: May 7, 2012
Social media pitch
Mischa Rozema directs ambitious web film for Mini Rocketman Concept. http://pressdoc.com/p/000ord
Summary
PostPanic produces 2 minute mixed-media film for new MINI concept car through BSUR Amsterdam.
Details

Director Mischa Rozema returns with another trademark visually unique mixed media film, combining live action with 2d/3d animation, motion graphics, stock footage and visual effects. BSUR approached PostPanic to help them create an extra special product launch film to match the distinctive new MINI Rocketman concept.

The Rocketman concept sees MINI reinvent the small car again by going back to the essence of MINI’s founding design principles. The car, a three-seater with a space-saving carbon-fibre cross frame, has been designed with MINI purists in mind. Whilst the Rocketman concept is not a retro car, it is a modern interpretation of the original MINI idea: a fun, simple, ultra compact solution to urban mobility.

Mischa chose to approach this narrative script with a visually engaging series of story-telling devices helping bridge the past with the future. His solution tested the whole team at PostPanic, engaging all the in-house departments from live action through to 3d, motion graphics and visual effects.
Most staggering is that the whole production took just 4 weeks from start to finish, including two studio shoots in Amsterdam and Munich.

The 2 minute product film was specifically created for the Geneva Motor Show where the MINI Rocketman was showcased as a concept car.

About Mischa Rozema

Dutch director Mischa Rozema (39) is also co-founder and Creative Director of PostPanic, an Amsterdam-based creative outfit. Mischa’s work is fundamental to the reputation Postpanic has developed over the past 13 years and his uncompromising creative vision has won awards worldwide. His background in graphic design and an intense love-affair with film, set him on a path of creating unusual visual directions by combining whatever technique was available, be it live action, CG or motion graphics. Today Mischa is best known for his ability to take seemingly ordinary projects in unexpected creative directions. 

Quotes
“It’s great to see an iconic brand like MINI change the way we see future mobility. Again. We wanted to show how the thinking today is inspired by the rebellious nature of the original MINI design. So we took this opportunity to show MINI’s evolution through the years and finally into the future.”

— BSUR’s executive creative director, Jason Schragger
“It was a mammoth brief to take on in such a short turnaround and we didn’t make it easy on ourselves as we wanted to make it as visually stimulating as possible, using the widest variety of techniques available. But this is what we specialise in and Mischa is showing that mixed media is a tantalising solution to narrative scripts. BSUR were great in that they encouraged Mischa to push the creative boundaries as much as possible, which is a precious treat these days.”

— Ania Markham, Executive Producer at PostPanic
Videos
Mini - Rocketman Concept play

About PostPanic
Founded in 1997 by Mischa Rozema and Jules Tervoort, PostPanic is a Dutch hybrid film production company creating unique visual work for the international advertising, broadcast, retail and music industries. Contrary to the name, PostPanic is not a post-production company but a creative collective with a distinctive visual style. This has come about through a shared passion for live action, motion graphics, visual effects and 2d/3d animation. As mixed media specialists, PostPanic's projects are creatively driven and therefore not primarily technique-led. Some are completely live-action based, others focus on a more motion graphic-led execution and some are just a combination of every technique you can think of! The international group of directors share a common design background and are very hands-on, often choosing to work on a certain aspect of the production such as motion graphics, animation or compositing. This is clearly reflected in PostPanic's creative attitude and approach to a project. We are also specialists in integrated project deliverables, meaning we can simultaneously create multiple platform executions of a single visual project (for example, providing television & cinema spots, print visuals, viral films as well accompanying digital assets for websites and mobile. Over the years, PostPanic has enjoyed creating award-winning work for international agencies and major brands including Nike, Philips TV, MINI, MTV, ASICS, Google, McDonalds, Vodafone, TomTom, Coca-Cola, Onitsuka Tiger and Amstel. PostPanic are also expanding their short and long form film output with 'Sundays' currently in production - a feature film project written and directed by Mischa Rozema which raised over 50K US Dollars on Kickstarter last year.
At the centre of our collective is PostPanic’s Amsterdam studio, a permanent team of producers and creatives specializing in live action, motion graphics, 2d/3d animation, visual effects and print. PostPanic are an international bunch with permanent Dutch, English, American, Spanish, Hungarian and Latvian members. The PostPanic studio is housed in a new building overlooking the river in central Amsterdam and has won attention worldwide for its unique interior architecture. This includes a green screen studio, edit suite, gallery space  and large grandstand for accommodating an audience for PostPanic events - the most famous being PostPanic’s ‘Panic Room’, a bi-annual inspiration evening which has featured some of the industry’s most-respected international creative figures.